When particular topics are searched for, the feature known as #ThereIsHelp displays a banner at the top of the results. Following pressure from certain users and consumer safety organisations over its removal, Twitter Inc. has reinstated a feature that advertises suicide prevention hotlines and other safety options to users seeking up specific material.
According to two people with knowledge of the situation, the feature's removal was mandated by the social media platform's new owner Elon Musk. Reuters reported on Friday that the feature had been removed a few days prior.
Twitter's head of trust and safety Ella Irwin verified the removal after the article was published and described it as temporary.
Suicide Prevention Helpline on Twitter Supposedly Removed at Elon Musk's Order
According to Irwin in an email to Reuters, Twitter was "improving relevancy, optimising the size of the message prompts, and removing outdated prompts."
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